Here’s my theory: the election is won on superficial appeal, nothing else. This is because the dedicated right and left know their ideology. It’s the swing vote in the middle that will throw the numbers one way or the other, and many swing voters don’t know ideology from a hole in the ground nor are they well informed on issues.
Suppose there were identical twins running for president. Exact same position on all issues, but the only difference is one talks with a British accent and the other with a hillbilly or Deep South drawl. Which will win? The Brit of course. Americans have been conditioned by the entertainment industry to believe hillbillies are ignorant inbreds, and southerners are narrow minded, racist religious fanatics.
Unfortunately this is less true today than in the past because nowadays the mainstream media is far too biased, so the uninformed are automatically pushed Democrat. But let’s say the news was actually unbiased. All else equal, the taller candidate has an advantage. The better looking candidate has an advantage. Possibly the male still has an advantage and the white may have an advantage over a person of color. People vote largely how their subconscious directs them to.
Have you ever been at the booth and confronted a race about which you had failed to do your homework? A local race where the party affiliation is not mentioned plus you have no clue what their positions are on the issues and you have never even heard of either candidate? You know nothing at all about them except their name. What do you do? The choice is, leave it blank, vote based on name alone, or, research has shown, more people than not just vote for the first name on the list.
My dad taught me that if I wasn’t sure about a race, vote for the person with the Polish name.
Now here in Wisconsin we have a tool that will hopefully never die. When the leftists voted to recall Scott Walker, they had to get xxx,xxx number of people to sign a recall petition. Those who signed presumed that their signature was private. It was not.
Conservatives banded together to memorialize those signatures. I was one of those people. Now, when I get a judge or a school board member that I haven’t heard about, I can look them up before I vote to see if they signed the recall petition.
http://iverifytherecall.com/You can have fun with this. Jeffrey Skiles of Miracle on the Hudson fame signed it. The database will link back to the original signature on the petition. Good stuff.